About the Organizer
MIE Events — organising trade shows across Africa and the Middle East
MIE Events
Since its establishment in Dubai in 2000, MIE Events has focused on the Middle East and African markets. We have developed, with partners in both the public and private sectors, dedicated B2B exhibition and trading platforms for those regions, and have worked with more than 100,000 international trading companies to develop their markets in the Middle East and Africa.
FAB Africa is one of those platforms: a beauty and fashion show for East Africa, run with the same model as the group's food, hospitality, construction and mobility exhibitions — an exhibition, a conference, and a buyer programme in the same week.
What the group does
Build the trading platform
An interactive trading bridge between Asia, the Middle East and Africa — the halls, the buyer invitations and the matchmaking that make a show useful rather than decorative.
Facilitate trade and investment
Support for FDI, travel and communication between the regions, including delegations, trade missions and the introductions that precede an order.
Advise companies entering the market
Outsourcing and consultancy for global companies entering the Middle East and Africa, from registration and regulation to the route to shelf.
Bring source markets to local business
Products from key source markets in front of the local business communities and industries that distribute them.
The group's shows
MIE Events runs a portfolio of trade exhibitions across Africa and the Middle East, including Africa Food Show, The Hotel Expo, Africa Tech Show, Africa Build Show, Megawatt Africa, EVS and FAB Africa — several of them co-located so that a buyer travels once and walks more than one show.
A full calendar is published on miegroups.com.