Why visit FAB Africa?
Source beauty, haircare, fragrance, nails and salon equipment in one hall
One trip, the whole category
A buyer in Nairobi currently sources skincare from one distributor, colour cosmetics from another, haircare from a third, and salon equipment from a fourth — often with a Dubai or Guangzhou trip in the middle. FAB Africa puts those suppliers in one building for three days.
The show is a B2B trade fair with a consumer day at the end. The first two days are for the trade; the last day opens to the public, so you can see how the market responds to a brand before you commit to stocking it.
What you get from the visit
Compare across categories
Skincare, colour cosmetics, haircare and wigs, fragrance, nails, salon and spa equipment, packaging and private label — plus fashion and accessories — without leaving the hall.
Talk to the source
Manufacturers and authorised distributors exhibit alongside their regional agents, so pricing, minimum order quantities and after-sales terms can be settled directly.
Book meetings in advance
The B2B matchmaking programme opens before the show: browse exhibitor profiles and request the meetings you want rather than queueing at a stand.
Conference included
Sessions on retail, formulation, packaging, sustainability and salon business run alongside the exhibition and are included with a trade badge.
Who visits
Buyers
The people who stock the shelf
Distributors, retail chains and the buyers who decide which brands a shop carries — coming to compare ranges, terms and lead times in one trip.
- Distributors and wholesalers stocking East Africa
- Private-label buyers and brand owners looking for a manufacturer
- Retail chains, discount stores and department stores
- Cosmetics chain stores and pharmacies
- Online stores and duty-free operators
The trade
The people who recommend the product
The professional side of the market, where a recommendation in the salon chair sells a product more effectively than any advert.
- Salon and spa owners, hairdressers and barbers
- Dermatologists, estheticians and make-up artists
- Manufacturers, exporters and importers
- Press, media and influencers
Visiting FAB Africa 2027
Visitor questions
Is entry free?
Yes. Trade visitor registration is free in advance, and your badge is printed before you arrive.
Can I register on the day?
Yes, at the registration desk at the Sarit Expo Centre, but pre-registering avoids the data-capture queue and guarantees your badge.
Can I bring colleagues?
Yes — each colleague registers separately so everyone gets their own badge and QR code.
Is there parking at the Sarit Expo Centre?
The Sarit Expo Centre has on-site parking, and the venue is a short walk from the city's main hotels. Public transport and ride-hailing both drop off at the main entrance.
Can I attend the conference?
Conference sessions are included with a trade visitor badge. The programme is published on the agenda page as it is confirmed.