Why exhibit at FAB Africa?
Put your brand in front of East Africa's beauty buyers
Six reasons to take a stand
FAB Africa is a trade show first. The people who walk the hall are the ones who place orders, choose the range a shop carries, or recommend a product to clients in a salon chair — and the whole category is in one building.
What a stand at FAB Africa gives you
Maximum brand exposure
Thousands of trade visitors across the three days, plus the consumer day at the end — the same stand works for wholesale and for retail awareness.
Grow your network
Be where your customers and partners already are. One-to-one conversations with distributors, retail buyers and salon owners, with your brand in the background.
B2B matchmaking
The pre-show programme lets exhibitors and pre-registered visitors see each other's profiles and pick who they want to meet, so day one starts with a diary rather than a walk-round.
Launch new products
Fast-track a launch in one of Africa's fastest-growing consumer economies, in front of the decision makers who choose what goes on the shelf.
Generate business
The audience is overwhelmingly made up of decision makers, purchasers and traders — the show is measured on orders and leads, not footfall.
Reach the salon trade
Hairdressers, barbers, make-up artists, estheticians and spa owners attend in numbers, which is where professional recommendation for a brand begins.
What you can exhibit
On the shelf
Beauty and personal care
The products a retailer, cosmetics chain or pharmacy puts on the shelf, and the brands and distributors that carry them.
- Personal, body, skin and hair care
- Natural and organic
- Fragrance
- Nail art
- Beauty accessories
Behind the brand
Aesthetics, fashion and supply
The professional treatment side, the fashion and accessories that sell to the same customer, and the packaging and equipment behind a brand.
- Aesthetic and dermatology
- Spa and wellness
- Local and international fashion designers
- Jewelry, footwear and textile
- Packaging and equipment
- Trade associations
Stand options
Shell scheme
Ready to open
A built stand with walls, fascia, carpet and basic electrics — the fastest route for a first appearance, and the standard for distributors showing a range.
- Walls, fascia board with your company name, carpet and lighting
- Power socket included, with extra supply on request
- Furniture packages available
- Ideal for a first show or a range presentation
Raw space
Build your own
Floor area only, for exhibitors building a custom stand — larger brands, multi-brand distributors and anyone planning demonstrations or a treatment area.
- Floor area with the correct aisle marking and height allowance
- Design and build through your own contractor, subject to venue rules
- Water and drainage available on selected positions for treatment and washing areas
- Build-up and breakdown windows set in the exhibitor manual
Exhibitor questions
When and where is the show?
9-11 April 2027 at the Sarit Expo Centre, Nairobi, Kenya.
Who will I meet?
Distributors, wholesalers, private-label buyers, retail and cosmetics chains, pharmacies, online stores, salon and spa owners, hairdressers, estheticians, manufacturers, importers and press.
Can I demonstrate products?
Yes. Make-up, hair and treatment demonstrations are part of the show. Tell the sales team what you need so the right position and power supply are allocated.
Can I sell on the stand?
Wholesale orders can be taken throughout. The final day is open to consumers, when retail sales are permitted under the venue's rules.
Do you help with shipping and customs?
The organiser works with freight forwarders experienced in temporary importation into Kenya; they are listed in the exhibitor manual.