Personal Hygiene Showcase added to the 2027 exhibitor profile

The 2027 edition adds a Personal Hygiene Showcase to the exhibitor profile, drawn up in the show's prospectus around the products, the technology behind them and the laboratories that test them.

The product side covers hand sanitiser gels; sterilised hand gloves, respirator masks, protective clothing and gowns; lotions and creams, facial wipes and facial wash; cleansing water and cleansing jellies, skin hydration products; oral, body and hair hygiene and intimate hygiene; body disinfectant solutions and anti-bacterial skin wipes; and organic skin products, natural extracts and sea-salt skincare.

The supply side is the part bought by manufacturers and institutions rather than by a shopper: hygienic technology and application systems, packaging and dosing equipment, laboratories, research centres, and product testing and certification.

The showcase sits inside the beauty halls rather than in a separate hall, so a pharmacy buyer or a distributor can cover both in one pass. The reasoning is the prospectus's own: personal hygiene is directly tied to preventing transmissible disease, and the category has moved from a pandemic-era necessity to a permanent part of the shelf.